Elo Health uses biomarker testing, data from wearables, and dietitian support to create nutritional supplements that are personalized, precise, and proactive to each person's unique goals and needs. I joined as Chief Marketing Officer in October 2021 to take a pre-launch company and turn it into a brand that could anchor an entirely new category.
My mandate was to define what Elo stood for in the market, build the marketing function and team from scratch, and put the company in position to raise its Series A. Twelve months later, all 3 were in place.
I developed Elo’s Smart Nutrition positioning—a deliberate move away from the saturated personalized nutrition category in favor of a science-led story grounded in true n=1 data The brand identity and messaging that followed became the foundation for every customer-facing touchpoint.
I then led two end-to-end redesigns of elo.health and produced two high-end product launch films—one for the original Smart Supplements membership and one for Smart Protein, the first wearable-powered formula for recovery. I also built a 10-person team spanning brand, growth, creative, and communications.
With our vision crystalized, I co-authored our Series A pitch deck, joined investor meetings, and supported diligence. The result: a $10M round that funded Elo’s expansion.