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Plunge makes premium cold plunges and saunas for peak performance and recovery. Its contrast therapy products are a cornerstone of health routines for pro athletes, executives, wellness practioners, and longevity seekers. I joined as Senior Vice President of Marketing in June 2025 to lead the brand through its most pivotal year yet: a team rebuild, two flagship product launches, and the company's first EBITDA-positive cycle.
My mandate spanned the full marketing stack—brand, product, growth, content, partnerships, and PR—including a site redesign and overhauling our lifecycle emails, Instagram channel, and ad library, all while keeping unit economics aligned with Plunge's path to profitability.
I tightened Plunge's brand from the top down by rewriting its mission (make hard things easy) and aligning our visual design, imagery, and tone of voice in a more premium, modern, and consistent direction across every touchpoint.
I led the September 2025 launch of Plunge's flagship cold plunge, the All-In Gen 2—which went on to win Men's Health Best New Plunge—while rebuilding the marketing team and our agency and software stack. That included bringing on a new customer intelligence tool that sharpened our segmentation strategy, giving us a clearer view of who to acquire and how.
Finally, I developed the positioning, messaging, and asset production for Plunge's next major product release: its new, high-heat Infrared Sauna with integrated red light therapy launching summer 2026.
