RoleProduct Marketing Lead
Year2017
ScopePositioning, content, category launches, partnerships

VICE × Airbnb Experiences

65MImpressions
11MVideo Views
+22%Booking Intent
Overview

The 2016 launch of Airbnb Experiences gave travelers a new way to explore places and cultures through unique activities designed and led by expert hosts. To drive awareness and buzz among Airbnb's core millennial audience, I teamed up with VICE—then the number-one youth media brand in the world—to produce a series of immersive, once-in-a-lifetime trips curated by VICE and exclusively available on Airbnb.

LUST IN TRANSLATION | PARIS

There's another Paris beneath the romantic clichés and sex journalist Camille Emmanuel knows exactly where it lives. Guests followed her into the city's kinkier, less-photographed side.

Lust In Translation discussion at Hotel AmourLust In Translation listing
township techno | CAPE TOWN

Cape Town's electronic music scene is as big as it is hidden. Artist and DJ Spoek Mathambo brought guests straight into the booming heart of it.

Township Techno dance lessonTownship Techno listing
Belle Of The Ball | New York

Few communities in New York carry as much history and unapologetic vibrancy as the vogue (or ballroom) scene. Host and house mother Kia LaBeija offered guests a rare look inside.

Belle of the Ball Harlem tourBelle of the Ball listing
Coming Out Tokyo | Tokyo

Tokyo's Ni-chōme has earned its reputation as one of the world's great queer capitals. LGBTQ activist Ian Daniel welcomed guests to connect with the thriving community at its core.

Coming Out Tokyo exploring Ni-chomeComing Out Tokyo listing
Press
WSJVice Partners With Airbnb to Offer Travel PackagesFortuneVice Media Partners With Airbnb for Curated Travel ‘Experiences’Ad AgeVice Teams Up With Airbnb for Themed Travel ExperiencesDominoAirbnb Teams Up With Vice for Curated Travel PackagesThe DrumAirbnb Partners with Vice Media to Host 'Once in a Lifetime' Experiences